DataFlow

Designing a data management solution for petroleum engineering teams
Product

Client

Oil & Gas Companies

Date

Jan 2024

Role

Product Designer

Team Size

1 Product Designer

The DataFlow project represents a personal milestone in designing specialized data management solutions for the oil and gas sector. From initial user surveys to market research, I developed a clear picture of the industry's needs. Crafting user personas and defining the problem space led to the creation of intuitive user flows. These foundations informed the design of straightforward wireframes and eventually, detailed high-fidelity screens. The result is a prototype that embodies simplicity and security, ready to streamline project management and information handling for industry professionals.

User Surveys

User surveys were a crucial research tool. These surveys were disseminated to engineers working at prominent organizations in the industry, including OQ, Enerflex, and PDO. Their responses provided a wealth of knowledge, revealing the specific demands and preferences for a data management system within their unique operational contexts.

Personas

Persona creation was a key step in aligning our product with the real-world needs of industry professionals. Personas such as 'Jaffer Al-Suleiman', an Project Director from Muscat working at OQ, and 'Hamed Al-Balushi', a Senior Petroleum Engineer, were developed to embody the typical users of our system.

Elevating Petroleum Data Management

The DataFlow project was conceived in recognition of the critical role that data plays in the decision-making processes of the petroleum and gas industry.

Understanding that petroleum engineers require access to data for daily tasks but information might be confidential and needs high-level permission before being revealed even for trusted internal teams. DataFlow aims to reconcile the need for information with the imperative of confidentiality.

The goal was clear: to streamline the process for petroleum engineering teams to request and receive data from higher authority levels within their projects. Leveraging IBM’s Carbon Design System, the solution places a premium on user experience, ensuring that the request workflow is intuitive, efficient, and seamlessly integrated into the engineers' workstream.

Conclusion and Lessons Learned

This project was more than just a simple endeavor to design a super- app; it was an opportunity to redefine the standards of digital solutions in Dubai's real estate sector. Drawing inspiration from global super-apps, the team at Renascence aimed to create an experience that would not only meet but exceed the expectations of a tech-savvy user base in one of the world's most dynamic real estate markets.

One of the key lessons learned during this project was the importance of adaptability in the face of challenges. The diverse needs of the app's users required a flexible approach to design and functionality. Regular interaction with the client and agile response to feedback were instrumental in refining the app, ensuring that it not only served its intended purpose but also provided an exemplary user experience.

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